ABOUT US
OUR STORY, OUR PURPOSE, OUR COMMUNITY
Welcome to The White Black Gift Co., a woman-owned online store created with a simple purpose: to make beauty, skincare, fashion, and everyday essentials more accessible to individuals and families.
We believe that customers should not have to choose between quality, convenience, and affordability. Our goal is to offer thoughtfully selected products at fair and competitive prices while providing a personal shopping experience built on trust, transparency, and care.
THE STORY BEHIND OUR COMPANY
The White Black Gift Co. was founded by Anay Hernandez, a Cuban-born woman, naturalized U.S. citizen, entrepreneur, and proud mother of three.
Anay’s journey began in Cuba and continued in the United States, where she worked hard to build a better future for herself and her family. Her experiences as an immigrant, mother, worker, and business owner taught her the importance of perseverance, responsibility, and making every dollar count.
Like many families, Anay understood how difficult it could be to find useful and attractive products at reasonable prices. She frequently noticed that products offered through large global marketplaces could be expensive, even when similar options were available elsewhere for less.
That realization inspired her to create an independent online store focused on value, customer service, and community.
The White Black Gift Co. was developed to give customers another option—a place where they could discover beauty, skincare, fashion, gifts, and everyday products without automatically paying the higher prices sometimes found on larger marketplaces.
Although we cannot guarantee that every product will always be less expensive than products sold elsewhere, we continually search for opportunities to offer our customers competitive pricing and meaningful value.
INSPIRED BY A PERSONAL EXPERIENCE
The beauty and skincare focus of The White Black Gift Co. was inspired by Anay’s personal experience.
After developing dark spots on her face from sun exposure, she began researching skincare products, beauty tools, ingredients, and routines that could help improve the appearance of her skin.
During her search, she found that some products were expensive, difficult to locate, or offered with very few affordable alternatives. She also recognized that many people experience similar concerns but may not know where to begin or may not want to spend a large amount of money trying different products.
Because Anay has always been passionate about beauty and fashion, this personal experience helped her identify an opportunity to combine her interests with a meaningful business purpose.
What began as a search for products to meet her own needs became a bro